Blog

By BrandGen Team On May 25, 2023

A Deep Dive into Media Mix Models and Account-Based Marketing

There has been a recent rise of interest in two pivotal marketing methodologies: Media Mix Models and...

Tags: ABM, Marketers, B2B

By BrandGen Team On Jul 18, 2022

The Future of B2B Marketing: ABM & AI

Account-based marketing and artificial intelligence are two of the biggest trends in B2B marketing today. What's...

Tags: ABM, Marketers, B2B

By BrandGen Team On Jul 11, 2022

Digital Marketing 101- A Deep Dive Into The Top Channels

There are an ever-increasing number of digital marketing channels available to brands and marketers. As a result,...

Tags: Multi-Channel Marketing, Digital Marketing, Digital

By BrandGen Team On Jul 05, 2022

When an Impression Isn't an Impression: Quality vs. Quantity

We’ve all heard the age-old battle of quality vs. quantity, so what side should you be on when it comes to...

Tags: ABM, Digital Marketing

By BrandGen Team On May 30, 2022

Is a Vertical Content Marketing Strategy Right for You?

The Verdict on Vertical Vertical marketing is an approach to account-based marketing that allows you to...

Tags: Content Marketing, Vertical Marketing, Strategy

By BrandGen Team On May 25, 2022

Best Online Communities for B2B Marketers

Nowadays, the role of a B2B marketer is constantly evolving and becoming more complex. With this constant change,...

Tags: Marketers, Online Community, B2B

By BrandGen Team On May 18, 2022

5 Reasons to Consider Video Advertising

Why Video Advertising? Video advertising has been on the rise for years, and for good reason! Video advertising is...

Tags: Advertising, Content Marketing, Video

By BrandGen Team On May 16, 2022

How to Advocate for Larger Digital Ad Budgets

Reasons to Advocate for More Digital Advertising Budget Advertising budgets: we love to have them, but asking for...

Tags: Digital, Advertising, Budget

By BrandGen Team On May 12, 2022

Do’s and Don’ts for Successful Native Ads

What Are Native Ads? Native advertising is one of the fastest growing channels in digital marketing, and has many...

Tags: Native Ads, Do's and Don'ts, Best Practices

By BrandGen Team On May 03, 2022

How ABM Can Help Influence B2B Decision-Makers

Influence B2B Decision Makers with an Account-Based Approach Account-based marketing is the perfect mix between...

By BrandGen Team On Apr 27, 2022

B2B Lead Generation Strategies to Invest In

Without any leads, your business can be held at a standstill. Many companies even use lead generation as their...

Tags: Digital Marketing

By BrandGen Team On Apr 19, 2022

Digital vs. Traditional Marketing: Not Either/Or, But Both

Marketing is an important part of every business, but what type of marketing garners the best result? While it...

Tags: Digital Marketing

By BrandGen Team On Mar 28, 2022

The Keys to Successful ABM: Alignment and Flexibility

Your Strategy’s Alignment and Flexibility Will Steer Your Account-Based Marketing Campaign Towards Success –...

By BrandGen Team On Mar 01, 2022

Geotargeting vs. Geofencing: Making Sense of Location-Based Marketing Tactics

We’ve all heard about location-based marketing, but what does this general term mean when it comes down to the...

Tags: Location-Based Marketing, Digital Marketing

By BrandGen Team On Feb 25, 2022

ABM 101 – Suggested ABM Courses and Resources To Help You Skill Up

Account-based marketing (ABM) is a powerful marketing tool that businesses can use to create deeper customer...

By BrandGen Team On Feb 18, 2022

A/B Testing: The Critical Piece Missing From Marketing Strategies

A/B testing is the process of comparing two versions of something to figure out which one performs better. Simply...

Tags: Digital Marketing

By BrandGen Team On Feb 08, 2022

5 Reasons to Go All In on Account-Based Marketing for B2B

Perhaps you’ve heard of account-based marketing (ABM) and how effective it is for B2B markets, but you’re not sure...

By BrandGen Team On Feb 03, 2022

How To Write A Call-to-Action That Works

Getting your audience to view your ad campaign is only half the battle. Motivating the viewer to take action...

Tags: Digital Marketing

By BrandGen Team On Jan 26, 2022

Digital Advertising Metrics Every Marketer Should Know

In marketing, everything is moving a million miles a minute. It’s great to know how to get a campaign up and...

Tags: Digital Marketing

By BrandGen Team On Jan 21, 2022

Top 4 Qualities of Landing Pages That Convert

You’ve got an incredible ad campaign running with catchy copy and design, but for some reason, you’re not getting...

Tags: Digital Marketing

By BrandGen Team On Jan 18, 2022

The Congruence Effect – Contextual Marketing Best Practices

Marketing has a lot to do with psychology. To do a better job of reaching our prospects and customers, we need to...

Tags: Contextual Marketing

By BrandGen Team On Jan 04, 2022

Top Metrics for Measuring & Reporting on ABM Success

If you’re running ABM campaigns, metrics always matter. Whether you’re reporting back to the C-suite or demanding...

By BrandGen Team On Dec 09, 2021

3 Steps to ABM Targeting: Selecting Data for Successful ABM Campaigns

The premise of ABM is to pinpoint specific accounts that are ideal clients to specifically pursue, as opposed to...

Tags: ABM, Digital Marketing

By BrandGen Team On Nov 16, 2021

How to Align Your ABM Strategy with Your Demand Generation Goals

Demand generation and account-based marketing are important tactics in B2B marketing – and rightfully so. They...

By BrandGen Team On Nov 16, 2021

How to Leverage Social Media in Your ABM Strategy

Social Media and ABM: A powerful combination As you may have noticed, we’re big fans of account-based everything....

Tags: ABM, Multi-Channel Marketing, Digital Marketing

By BrandGen Team On Sep 10, 2021

Location-Based Marketing for Agencies: The Answers You Need

What happens when a client asks you about advertising based on location? Are you ready to hit the road running,...

Tags: Location-Based Marketing, Digital Marketing

By BrandGen Team On Sep 01, 2021

The Importance of a Multi-Channel ABM Strategy in Today’s B2B World

ABM continues to gain momentum in the B2B space – because it’s highly effective when it’s done right. However,...

Tags: ABM, Multi-Channel Marketing

By BrandGen Team On Jul 14, 2021

How to Get Started with ABM

Isn’t every B2B marketer talking about account-based marketing these days? Maybe you’ve heard all about it, but...

By BrandGen Team On May 14, 2021

The History of ABM

Account-based marketing (ABM) has become a major tenet of the newest marketing and sales strategies in B2B...

By BrandGen Team On May 14, 2021

Account-Based Marketing Technology Stack Must Haves

It’s no secret: technology is the engine of account-based marketing.

Tags: ABM, Digital Marketing

By BrandGen Team On May 14, 2021

3 Types of ABM: What Scale is Best for My Company

Account-based marketing is a sustainable approach to growing business, especially in the B2B world. Although it...

By BrandGen Team On May 14, 2021

The Future of ABM Without Third-Party Data

Account-based marketing is a key tool in reaching, educating and nurturing the right accounts and contacts in the...

Tags: ABM, Digital Marketing