Blog

By BrandGen Team On May 25, 2023

A Deep Dive into Media Mix Models and Account-Based Marketing

There has been a recent rise of interest in two pivotal marketing methodologies: Media Mix Models and...

Tags: ABM, Marketers, B2B

By BrandGen Team On Jul 18, 2022

The Future of B2B Marketing: ABM & AI

Account-based marketing and artificial intelligence are two of the biggest trends in B2B marketing today. What's...

Tags: ABM, Marketers, B2B

By BrandGen Team On Jul 05, 2022

When an Impression Isn't an Impression: Quality vs. Quantity

We’ve all heard the age-old battle of quality vs. quantity, so what side should you be on when it comes to...

Tags: ABM, Digital Marketing

By BrandGen Team On May 03, 2022

How ABM Can Help Influence B2B Decision-Makers

Influence B2B Decision Makers with an Account-Based Approach Account-based marketing is the perfect mix between...

By BrandGen Team On Mar 28, 2022

The Keys to Successful ABM: Alignment and Flexibility

Your Strategy’s Alignment and Flexibility Will Steer Your Account-Based Marketing Campaign Towards Success –...

By BrandGen Team On Feb 25, 2022

ABM 101 – Suggested ABM Courses and Resources To Help You Skill Up

Account-based marketing (ABM) is a powerful marketing tool that businesses can use to create deeper customer...

By BrandGen Team On Feb 08, 2022

5 Reasons to Go All In on Account-Based Marketing for B2B

Perhaps you’ve heard of account-based marketing (ABM) and how effective it is for B2B markets, but you’re not sure...

By BrandGen Team On Jan 04, 2022

Top Metrics for Measuring & Reporting on ABM Success

If you’re running ABM campaigns, metrics always matter. Whether you’re reporting back to the C-suite or demanding...

By BrandGen Team On Dec 09, 2021

3 Steps to ABM Targeting: Selecting Data for Successful ABM Campaigns

The premise of ABM is to pinpoint specific accounts that are ideal clients to specifically pursue, as opposed to...

Tags: ABM, Digital Marketing

By BrandGen Team On Nov 16, 2021

How to Align Your ABM Strategy with Your Demand Generation Goals

Demand generation and account-based marketing are important tactics in B2B marketing – and rightfully so. They...

By BrandGen Team On Nov 16, 2021

How to Leverage Social Media in Your ABM Strategy

Social Media and ABM: A powerful combination As you may have noticed, we’re big fans of account-based everything....

Tags: ABM, Multi-Channel Marketing, Digital Marketing

By BrandGen Team On Sep 01, 2021

The Importance of a Multi-Channel ABM Strategy in Today’s B2B World

ABM continues to gain momentum in the B2B space – because it’s highly effective when it’s done right. However,...

Tags: ABM, Multi-Channel Marketing

By BrandGen Team On Jul 14, 2021

How to Get Started with ABM

Isn’t every B2B marketer talking about account-based marketing these days? Maybe you’ve heard all about it, but...

By BrandGen Team On May 14, 2021

The History of ABM

Account-based marketing (ABM) has become a major tenet of the newest marketing and sales strategies in B2B...

By BrandGen Team On May 14, 2021

Account-Based Marketing Technology Stack Must Haves

It’s no secret: technology is the engine of account-based marketing.

Tags: ABM, Digital Marketing

By BrandGen Team On May 14, 2021

3 Types of ABM: What Scale is Best for My Company

Account-based marketing is a sustainable approach to growing business, especially in the B2B world. Although it...

By BrandGen Team On May 14, 2021

The Future of ABM Without Third-Party Data

Account-based marketing is a key tool in reaching, educating and nurturing the right accounts and contacts in the...

Tags: ABM, Digital Marketing

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